# For brands

<figure><img src="https://2093490193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDh27jCXtfVUwaqoTyFis%2Fuploads%2Faxzsby8fynZNgprFZA72%2FCapture%20d%E2%80%99e%CC%81cran%202024-07-05%20a%CC%80%2016.51.23.png?alt=media&#x26;token=306e5431-38d5-47a6-ba69-d195530ad276" alt=""><figcaption></figcaption></figure>

At InterCellar, acquiring new wineries and spirit brands is a core part of our strategy. The more wineries and brands we have on our platform, the more we can drive customer acquisition. However, no brand has ever been incentivized to sell on a third-party platform—until now. This is the challenge InterCellar is taking on, and the $CELLAR token is at the heart of it.

**EARNING $CELLAR Tokens**\
Brands will be able to earn $CELLAR tokens through a reward system linked directly to our "Ecosystem Rewards" liquidity pool. Wineries and spirit makers will be rewarded for several actions:

* Opening an account on the platform
* Listing their products
* Most importantly, for selling bottles on InterCellar

For these brands, the $CELLAR token becomes akin to a loyalty point. The more active they are on the platform, the more tokens they can earn, incentivizing continuous engagement and rewarding their success on InterCellar.

**SPENDING $CELLAR Tokens**\
Through the dashboard, brands can also spend their earned tokens to increase their visibility on the platform. Here's a list of services that brands can access by spending their $CELLAR tokens:

* A banner advertisement on the InterCellar website for a set period
* Additional 3D designs of their bottles
* A high-definition video showcasing their vineyard or products
* An Instagram reel featured on Louis’s account or one of our partner KOLs
* Tweets or giveaways
* A spot in our upcoming podcast
* Marketing advisory services

<figure><img src="https://2093490193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDh27jCXtfVUwaqoTyFis%2Fuploads%2FUas4qwpRUhd8RR0Xh1wR%2FIMG_5253%202.jpg?alt=media&#x26;token=caa6e44c-115b-448a-8a27-3c4c0259eb10" alt=""><figcaption><p>The InterCellar recording studio in Bordeaux</p></figcaption></figure>

**Conclusion**\
We are proud to have vineyards that have not only joined the platform but also invested in our token. These forward-thinking partners have recognized the real utility the $CELLAR token offers them, seeing it as an essential tool to grow their brand and maximize their presence in the market.
