🫂Our team
Last updated
Last updated
The InterCellar team is made up of 15 dedicated collaborators, each bringing expertise across key areas such as technology, marketing, growth, and sales. This diverse group ensures that all aspects of the platform are expertly managed, from cutting-edge tech development to strategic marketing initiatives, business expansion, and customer acquisition. Together, the team works cohesively to drive the success of InterCellar and its mission to revolutionize the wine and spirits industry.
Louis de Bonnecaze - CEO & Co-founder
Louis is a graduate of the world’s best MSc in Wine and Spirits Management. He has over 10 years of experience as a fine wine merchant and is also the founder of the first wine website to accept crypto. Additionally, Louis is one of the most notable French voices in the wine and spirits industry.
Maxime Garraud - COO & Co-founder
Maxime is a serial web entrepreneur with two successful exits to his name. Over and above, he is also an expert salesman, having sold over $1 million in NFTs in 2022 through WineBottleClub. He also holds the title of the youngest salesman in Europe for Porsche supercars.
Sabrina Masur- COO
Sabrina is a former BCG consultant with a focus on Web3 projects, including Vechain, and holds a PhD in Physics from the University of Cambridge. Her background combines strategic expertise and project structuring in blockchain, allowing her to guide organisations through technological innovation and effective implementation.
Bilal El Alamy- CTO
Bilal is a serial entrepreneur with an MSc in Mathematics from ESCP Europe and over 7 years of experience building successful startup products, amassing 1 M monthly active users.
ROOTED IN BORDEAUX : A STRATEGIC CHOICE FOR INTERCELLAR'S GROWTH
At InterCellar, we are exceptionally proud to be headquartered in France, particularly in Bordeaux. In an industry where many companies operate from distant or tax-advantaged countries, we’ve chosen to remain rooted in France, reflecting our commitment to the wine and spirits sector. Our decision to base operations in Bordeaux brings us closer to the world’s finest brands, enhances team cohesion, and positions us for sustainable growth. Here’s why this location is key to our success:
Strategic Location for Sourcing: Being based in Bordeaux, France, puts us in close proximity to the largest and most prestigious wine and spirits brands, including those from Champagne, Cognac, Bordeaux, and Burgundy. This proximity strengthens our ability to source and collaborate with these iconic names, making Bordeaux an obvious choice for our headquarters.
Commitment to a French Unicorn: In our mission to become a French unicorn, we actively engage with state organizations such as BPI (Banque Publique d'Investissement), the CCI (Chamber of Commerce), and relevant ministries, including agriculture and digitalization. Being headquartered in France allows us to benefit from these essential partnerships as we scale.
Team Cohesion: Two-thirds of our team, around 10 people, are based in our Bordeaux office. In the early stages of a startup, physical presence in a shared office fosters stronger relationships and teamwork, which are key to building a successful company culture.
Centralizing Operations: Bordeaux will serve as the central hub for our marketing efforts and future media initiatives, such as launching our own podcast. Centralizing these activities helps streamline our operations and ensure consistent growth.
World Capital of Wine and Spirits: Bordeaux, the global capital of wine and spirits, offers unparalleled advantages for a company like InterCellar. This strategic location not only enhances our industry connections but also reinforces our identity as a leader in the wine and spirits market.
Token Issuance from France: Unlike many companies that issue tokens from tax havens like Dubai, InterCellar is proud to issue its token from France, further solidifying our commitment to operating transparently and ethically from our home base.
