👥Consumers

To attract new consumers, InterCellar has developed a multi-faceted approach:

• Onboarding of Brands As mentioned earlier, consumers are eager to access prestigious brands, and we have secured partnerships with hundreds of them. Another key factor is that the brands themselves bring new customers to our platform as they seek to expand their own customer base. A great example is a vineyard that not only generated €50,000 in sales for its brand but also brought in an additional €70,000 in sales across other brands.

• Addressing Real Needs (See the paragraph "InterCellar Solves Major Industry Issues") InterCellar addresses key industry challenges such as traceability, storage, and liquidity, which are crucial in attracting new consumers. By solving these pressing issues, we position ourselves as the best solution for customers seeking reliability and value in the wine and spirits sector.

• Simple UX The main challenge of Web3 is to move away from focusing on Web3 itself. To onboard as many consumers as possible and drive mass adoption, InterCellar simplifies the user experience. No more complicated "NFT" terminology, but instead, we refer to "digital twins." We accept fiat payments and allow users to connect with just an email address.

• Gamification We aim to attract younger users through an innovative approach (see the paragraph "Gamify Your Cellar"). The buying process becomes a game, a pleasurable experience, especially for high-value products, making the act of purchasing more engaging.

• SEA/SEO Strategy (Eskimoz) Our SEA/SEO strategy will be launched by the end of 2024 to drive consumer hypergrowth and maintain momentum. As mentioned in our investor section, we have only raised strategic money. One of our key investors is Andrea Bensaid from Eskimoz, France’s leader in SEO and SEA, who will help propel our growth further through targeted campaigns.