😎Louis : The wine & spirits final boss
Last updated
Last updated
Louis de Bonnecaze, our CEO, is pioneering something entirely new in the wine and spirits industry: the ultimate blend of content creator and business leader. In just six months, Louis has become the leading French influencer in the wine and spirits space, and we have no intention of stopping there.
Building credibility and trust:
If you have a distinctive personal brand, people are more likely to notice you and put faith in what you do. In addition, they will naturally trust you more when you position yourself as an experienced professional through your branding.
It’s much simpler to gain the trust and confidence of prospective clients and consumers when you’re recognized as an expert in your profession.
We have materialized Louis 10 years of experience in short content format, that have generated millions of views.
Creating a new acquisition channel:
Whether you’re an artist, freelancer, entrepreneur, or small business owner, personal branding can help you attract new customers and clients. Longitudinal research by Harvard found that nearly 60% of consumers are more likely to buy from a company they’ve heard of before.
Prospects are more inclined to recognize your name and what you do if you have a powerful personal brand. Customers are more likely to utilize your product or service consistently in the future due to this positive experience.
And you will admit that if you propose a new experience in an old market like the wine market, people need to hear about you, and you need to be top of mind.
We have mass produced short content (we talk about wine of course) on the last three month and Louis have increased his community to more than 85k on Instagram for example.
This gives us three types of benefits :
Clients and leads that are coming on the plateform
Exposition to the new brands we want to list on Intercellar
Being in the content creator economy permit us to reach out faster the creators we want to create marketing campaigns
Unlocking diverse partnerships:
His wide-reaching influence opens doors to partnerships across various sectors, including luxury and related industries. These collaborations increase visibility for InterCellar while also providing opportunities to cut costs by obtaining sponsorships for equipment, clothing, and software essential to entrepreneurs. Personal branding thus becomes an unexpected yet powerful leverage.
Showcasing what's possible in a traditional sector:
In just a few months, Louis has shattered growth expectations, demonstrating the "blue ocean" of untapped potential in this highly traditional industry. While converting followers into clients is a more complex process than follower acquisition, it follows the same trajectory. Louis's rise to prominence is a mirror of how InterCellar will attract and retain clients on its platform.
By strategically leveraging personal branding, Louis’s journey is setting the stage for InterCellar’s future success.
